Director Social & Brand Engagement

Requisition Post Information* : Posted Date 5 months ago(2/15/2021 8:06 PM)
Marketing & Communications
Requisition ID
Location and ID
US-GA-Atlanta, 089840|
Job Street
788 Circle 75 Parkway
Job Street 2
Three Ballpark Center
Job City
Job State
Job Zip Code


The Director, Social Media is responsible for the social media strategy and activation of all messaging, feedback, branding and Papa John’s presence across social media platforms (Facebook, Twitter, Instagram, Pinterest, YouTube) ensuring alignment with the company brand, current campaigns, customer attraction and retention, mission, vision, and values. This position will work with our outside advertising firm to identify trends and engagement opportunities, manage content flow and contributor/topic development, as well as report metrics with relevant data analysis. He/she oversees all Papa John’s social media and online platforms as well as supervises related staff.


This role will lead the multifaceted Social Media programs and campaigns for PJI, furthering public brand awareness, communication, advocacy, and brand-building initiatives


  • Identifies, creates and manages the social media strategy, guidelines, and content across all owned and third-party platforms in support of the monthly content calendar to drive real-time conversations
  • Proactively engages with consumers, partners (in particular, loyalty and media/field marketing), brands, local markets and influencers, managing the integrated and consistent execution of social media strategy to support the Brand strategy
  • Triages and manages customer support issues across all channels
  • Follows the Standard Operating Procedures for escalating response to posts that involve imminent harm to individuals or pose a critical brand threat
  • Creates and delivers content, engagement and community analytics reports to identify and integrate into social media strategies
  • Monitors client channels, competitor channels and overall social landscape to identify/report on content/posts performance
  • Reports channel/platform shifts and changes (specs, algorithms, audiences, etc.) to Marketing Leadership


Functional Skills:


  • High-level strategic and technical capacity, experience managing teams, and coordinating projects and programs
  • Keen knowledge and insights to target markets and campaigns (i.e., the NFL and other sports avenues)
  • Demonstrated ability to effectively apply knowledge of Social Space (i.e., changes in FB algorithms, Twitter profile updates, photo/video upload specs), as well as experience creating a conversation calendar
  • Analytical Skills: effectively uses data to generate insights for operations excellence
  • Planning & Prioritization: highest impact, highest value
  • Financial & Business Acumen
  • Communicates Effectively and Candidly
  • Problem Solving: ability to use rigorous logic to solve problems with innovative effective solutions
  • Process Improvement: Strive to continually improve


Education, Experience & Certifications:


  • 5 – 7 years of experience in related roles
  • Bachelor’s degree; preferred marketing, advertising, or communications
  • Ability to travel up to 25%
  • Experience with leading and managing corporate social media platforms and best practices, digital campaigns
  • Experience in Restaurant or Retail Operations preferred


Exciting things are happening at Papa John’s corporate restaurants. Work where the best ingredient is YOU!


Great things are happening at Papa John's! If you are looking for a fulfilling career with an international company, flavored with challenging work, mixed with professional development opportunities, a competitive salary and a collaborative team environment, then look no further! Papa John's seeks people who share our philosophy for success, are looking for quality business practices and meaningful work. All these combine to produce not only the best pizza, but also the best team members!


Papa John’s has over 5,000 locations in 44 countries and territories around the world. We offer a competitive benefits and compensation package. Driven to be the best. Better Ingredients. Better People. ®


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